Rudy Gay Teams Up with RedRover and The MED to Fight HIV
December 16, 2010
Basketball phenom Rudy Gay showed his true colors by helping The MED’s Adult Special Care Center get the word out to people with HIV to “Live Positive.”
The “Live Positive” message is directed at the more than 3,000 people in the region who know they are HIV positive and yet are not receiving care. People with HIV who consistently receive treatment are less likely to spread the virus and more likely to enjoy long and healthy lives.
Rudy’s message encourages people with HIV to seek treatment at The Adult Special Care Center, located at the Regional Medical Center at Memphis, which offers an integrated approach to patient care including, doctors, nurses, therapists, and nutritionists. Staffers are also trained to enroll patients in special programs that make care and medications available with no expense to the patient.
“So many of the people in Memphis who know they are positive and not seeking treatment are young, urban males,” explained Lori Turner, managing owner of RedRover Company. “We wanted a campaign spokesperson who had credibility with this target market, and Rudy Gay was a natural fit. We’re delighted that he was so willing to get involved.”
As part of the campaign, Rudy lent his star power to a TV and radio commercials produced by Fox 13. Rudy’s face is also featured on bus shelter posters on MATA routes. The campaign was funded by a grant from The Mid-South AIDS Fund.
You can help the cause. View the spot and then forward it to friends, families and co-workers. Post it on your Facebook page. If you would like to support the campaign with a donation, you can give online (www.themedfoundation.org/donate) or by calling (901) 545-8372.
- RedRover and MED team members with Rudy Gay on production day
